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Press Release

GNC Support for Veterans and Military Families

By Operation Homefront

May 2, 2019

For media inquiries, please contact Mike Lahrman at or call (210) 202-1243.

GNC and its customers show their support for veterans and military families through national in-store campaign

General Nutrition Corporation (GNC), a leading global specialty, health, wellness, and performance brand announced its support of national nonprofit Operation Homefront. GNC will host the Live Well and Serve America’s Military Families national in-store campaign, at all of its corporate and franchise stores, from May 2, 2019 through June 12, 2019. Customers will be asked to donate to Operation Homefront in increments of $1, $5, or $10 at checkout in support of the nonprofit’s mission to build strong, stable, and secure military families so they can thrive – not simply struggle to get by – in the communities they have worked so hard to protect.

This is the second year GNC is partnering with Operation Homefront. Last year, GNC and its customers raised $300,000 to support military families through Operation Homefront.

“GNC is a proud, national sponsor of Operation Homefront,” said Nate Frazier, SVP Operations. “Our stores are honored to join Operation Homefront for a second-year to help America’s military families. Last year our customers showed their generosity and support for this program, and we are excited to make a difference together again this year.”

The GNC Live Well and Serve America’s Military Families campaign will help Operation Homefront provide its programs for relief and recurring family support, which among other things, provides school supplies for families. Funds raised throughout the program will also go toward the nonprofit’s Critical Financial Assistance program to prevent short-term challenges from turning into chronic, long-term struggles. 92 percent of Operation Homefront’s expenditures go toward delivering these programs and services. Over the last eight years, Operation Homefront has fulfilled more than 40,000 requests from military families, providing over $25 million in assistance. Financial assistance has included disaster recovery, food and living expenses, rent and mortgage payments, as well as other critical needs.

“We are absolutely thrilled to have the support of GNC and their caring customers for our second annual Live Well & Serve America’s Military Families campaign, said Brig. Gen. (ret.) John I. Pray Jr., President & CEO of Operation Homefront. “Their continued commitment demonstrates our collective appreciation for all our military families do for us and highlights how we can help this very special and deserving group of our fellow Americans have the opportunity to thrive in the communities they have worked so hard to protect.”


About GNC: GNC Holdings, Inc. is a global health and wellness brand that helps people live well. The company is known and trusted for quality performance and nutritional supplements, and its broad assortment features innovative private-label products as well as national recognized third-party brands, many of which are exclusive to GNC.

GNC’s diversified, omni-channel business model has global reach and a well-recognized, trusted brand, and provides customers with excellent service, product knowledge and solutions. The company reaches consumers worldwide through company-owned retail locations, and domestic and international franchise activities, and e-commerce. GNC also has exceptional innovation and product development capabilities, manufactures products for third parties and generates revenue through corporate partnerships. As of December 31, 2018, GNC had approximately 8,400 locations, of which approximately 6,200 retail locations are in the United States (including approximately 2,200 Rite Aid licensed store-within-a-store locations) and franchise operations in approximately 50 countries.

About Operation Homefront: Founded in 2002, Operation Homefront is a national nonprofit organization whose mission is to build strong, stable, and secure military families so that they can thrive – not simply struggle to get by – in the communities they have worked so hard to protect. Recognized for superior performance by leading independent charity oversight groups, 92 percent of Operation Homefront expenditures go directly to programs that support tens of thousands of military families each year. Operation Homefront provides critical financial assistance, transitional and permanent housing and family support services to prevent short-term needs from turning into chronic, long-term struggles. Thanks to the generosity of our donors and the support from thousands of volunteers, Operation Homefront proudly serves America’s military families. For more information, visit

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