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Press Release Customers “Round Up” to Spark Good

By Operation Homefront

January 29, 2024 customers “round up” to Spark Good for military families, helping raise more than $3.2 million for Operation Homefront

SAN ANTONIO, Texas – Operation Homefront, the national nonprofit whose mission is to build strong, stable, and secure military families, announced today that Walmart and its loyal customers raised over $3.2 million for the organization. From October 23 to November 30, Walmart engaged customers by matching donations 2:1 when customers donated to Operation Homefront and other veterans’ charitable organizations at checkout on through Spark Good Round Up. This donation will make the New Year brighter for military families who are struggling to make ends meet.

“We are deeply grateful to Walmart and their caring customers who have demonstrated their unwavering commitment to help military families in their time of need by raising over $3.2 million to support this very special and deserving group of our fellow citizens,” said Brig. Gen. (ret.) John I. Pray Jr., President and CEO of Operation Homefront. “Together, with our like-minded donor community, we can ensure our nation’s military families have the opportunity to thrive, not simply struggle to get by, in the communities they have worked so hard to protect.”

To date, Operation Homefront has fulfilled more than 56,000 unique requests, providing more than $41 million in assistance. This donation will help Operation Homefront provide relief and recurring support to military families facing various challenges.

Walmart has been a proud supporter of Operation Homefront since 2006. They have provided cash and in-kind support for Operation Homefront’s Critical Financial Assistance, Back-to-School Brigade, Holiday Meals for Military programs, and more. Thanks to the support of partners like Walmart and their customers, Operation Homefront is able to serve tens of thousands of military families each year.    

Honoring veterans is in Walmart’s DNA. The company has a rich history of supporting the military, dating back to founder Sam Walton, a military veteran. Walmart and the Walmart Foundation’s support focuses on supporting employment, education, entrepreneurship, and well-being of our veterans and military families.

Since 2011, Walmart and the Walmart Foundation have invested more than $44 million, helping those in the military community and their loved ones.  Spark Good Round Up and Registry provides ongoing opportunities for customers to support Operation Homefront and other charitable organizations when they shop at

Find out more by clicking here.

About Operation Homefront:
Operation Homefront is a national nonprofit organization whose mission is to build strong, stable, and secure military families so that they can thrive – not simply struggle to get by – in the communities they have worked so hard to protect. Recognized for superior performance by leading independent charity oversight groups, 85 percent of Operation Homefront expenditures go directly to programs that support tens of thousands of military families each year. Operation Homefront provides critical financial assistance, transitional and permanent housing, and family support services to prevent short-term needs from turning into chronic, long-term struggles. Thanks to the generosity of our donors and the support from thousands of volunteers, Operation Homefront proudly serves America’s military families. For more information, visit

Media Inquiries:
Erin Burgy, Senior Director, Integrated Public Relations
(469) 934-7131

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